ECommerce and Email Marketing go together. When you manage the online business, you’re given the option of marketing the store however you would like to.
In writing, this might appear straightforward, but it’s actually not. You engage with customers and go through social media reviewing blog posts and more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to draw attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber the way the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Customer Marissa
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It permits users to design newsletters and campaigns for any service or product based in HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. When the email is delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated appearance. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS feed to Email Templates
If you run blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant updates to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
When you select a template, be sure you choose one that can also work with them. If not, the template can still be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Also, points for incorporating on a landing page an email marketing platform at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it can be used as the one to send out future newsletters.
It is attainable to discover information like CTA when you alter one particular aspect or design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you have go to the “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to various lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Depending on what they do, you can make use of Aweber for better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Customer Marissa
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create lists of up to 10 contacts using the form. While you can manually input the information, it’s easy to transfer them. It will speed up the process so you don’t have to tension. They accept these file types when they import:
You can choose between choosing a pre-generated subject line or making your own. If you create one, you must wait for confirmation by the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or by email, you’ll get their input. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Customer Marissa
If you’re new to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s watermark will be present every time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign in action and the source of these data. In some way or other, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and have access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid subscription it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) AWeber Customer Marissa
What exactly is Aweber?
An email-based marketing service is a must designed for businesses as well as digital marketing. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and more. Certain of them may require an additional widget or coding to facilitate the integration.
Does Aweber offer customer support?
They can. Customer support on Aweber is available during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts through a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.