ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the option of marketing the store in the way you wish to.

In writing, this might seem straightforward, but it’s actually not. Customers interact with you and go through social media and blog posts, and more. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.

Today, even a static newsletter is not enough to attract attention. If you have a plan in mind, say hello to Aweber.

This review will discuss Aweber and how email marketing works, and what you need to do.

Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Customer Service

Pros

• Active email automation
• Flexible email templates
• 24/7 customer support
• Comprehensive reporting system
• Cloud-based
• AMP to send emails

Cons

• The interface for users can be difficult to navigate
• A newsletter’s creation can result in mistakes when it is published
• Some templates might appear out of date
• It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service based on HTML templates. As a platform that makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you can view the data through their statistics.

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to create a fresh appearance. You can alter the colors, font, or style. If you’re able, you can code your own template which also works as well.

RSS feed to Email Templates

For those running a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate updates to subscribers via emails instead of the site.

There’s a catch, though. Some email template templates work with RSS feed.

So when you choose a template, be certain to select one that can also work with them. If not, the template can still be used without the templates.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. It’s just a way to let users to provide their information.

You can design the heading, font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work with Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Plus points for including the landing page of the email marketing system at least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within an email. Consider live results from surveys and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and will be utilized as the basis for future newsletters.

There is a possibility of locating details such as CTA in the event that you change an element or design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you have to go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.

The method they use at least is sending emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.

There’s even the option to look up useful information such as:

• Email list growth over time
• Methods for signing up
• Geographical information
• An individual’s history of activities

The data you collect will be useful for future campaigns. Based on what they accomplish you could use Aweber for better results.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. AWeber Customer Service

When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to create a list of up to 10 contacts using a form. Although you can manually enter the details, it’s also easy to transfer them. It will speed the process and you won’t feel the tension. They will accept the following file types when they import:

• XLS
• XLSX
• CSV
• TVS
• TXT

You can choose between making use of an already-generated subject line or making your own. If you create one, you need to wait for verification by Aweber. Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans can use them. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Customer Service

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This will ensure that people know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing won’t be available, but you can start your marketing from here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:

• Contacts between 0 and 500: $19.99/month
• Contacts ranging from 501 to 2,500: $29.99/month
• 2,501 – 5,000 contacts: $49.99/month
• 5,001 – 10,000 contacts: $69.99/month
• 10,001 Contacts – 25,000: $149.99/month
• More than 250,000 contacts: Contact Aweber to request a quote

With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. In one way or another, these additional features will significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to essential vital features.

The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The greatest part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive, and you can make the most of the campaign you’ll develop.

Aweber could be the best choice for email marketing tool for all businessmen and marketers.

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Most Frequently Asked Questions (FAQs) AWeber Customer Service

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or experienced, you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to make the integration smooth.

Does Aweber offer customer service?

They do. The customer service of Aweber is accessible during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create at least 10 contacts using an online form. If you’re able to enter the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying an application tag on the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.