ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the ability to promote your store however you would like to.
It may appear easy, but it isn’t. It’s about engaging with customers by using social media, interact with them and blog posts, and so on. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Cyber Monday
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service based upon HTML templates. Being a platform, it makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated appearance. You can tweak the colors as well as the font or style. If you are able to code your own template also works.
RSS to Email Templates
If you run a blog, you can change the content from your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This gives instant notifications to subscribers via email instead of going to the site.
There’s a catch, though. Not all email templates can be used with RSS feed.
If you decide to use a template, be sure to find one that works with them. If it is not, the template will still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not yet possible. This is a feature that they will need to work on in the future. Plus points for including a landing page for the email marketing system at least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results, sports game scores or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it is used as the one to send out future emails.
There is a possibility of locating information such as CTA when you change a particular part or design. You can test this by trying out three emails as you mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you have to visit the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to use Aweber for more effective outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Cyber Monday
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts with a form. Although you can manually enter the details, it’s also feasible to upload them instead. It will speed up the process so that you don’t experience the stress. They accept these file types when importing:
You have the option of using an already-generated subject line or creating your own. Except when making one, you must wait for verification by the Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling or live chat or email, you can get their input. All subscription plans can use them. Live chat and email are available 24 hours a day, while phone support is open from 8am to 8pm ET Monday to Friday. AWeber Cyber Monday
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer service via chat, phone or via email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will be present every time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing here.
To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B tests and more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. One way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and you have access to the most essential features.
The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The greatest part is that customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover that.
If you are enrolled in an paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Cyber Monday
What exactly is Aweber?
An email-based marketing service is a must for businesses and digital marketers. If you’re a novice or experienced, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress, etc. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber have support for customers?
They offer it. Customer support on Aweber is available during business hours via phone, chat or email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.