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aweber-review

ECommerce and Email Marketing go in tandem. In running your own online shop, you’re given the power to market the store the way you want to.

On paper, it may sound easy, but it isn’t. Customers interact with you, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.

Nowadays, even a static newsletter is not enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber, how email marketing works, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Default Firstname Value

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service built in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you can view the information through their stats.

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated style. You can tweak the colors, font, or style. When you can, coding your own template also works.

RSS to Email Templates

For bloggers who have blogs, you can convert the content of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.

There’s a catch, though. Not all email templates are compatible with RSS feeds.

So when you choose a template, be certain to select one that works with them. If not, the template can still work without the templates.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. All it does is allow users to provide their information.

The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not yet possible. It’s a feature they need to work on as time goes by. Bonus points for having on a landing page an email marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.

It includes the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and is used as the one to send out future email campaigns.

It is attainable to discover data such as CTA in the event that you change one particular aspect in the layout. It is possible to try this by testing three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.

There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you’ll need go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose to mix and match segments.

The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The data you collect this way can be utilized for future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, etc. AWeber Default Firstname Value

If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber lets you create a list of up to 10 contacts using an online form. Although you can manually enter the data, it is also easy to transfer them. It speeds up the process so that you don’t experience the anxiety. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation from the Aweber team. It could take a day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat, or email, you can have their help. Every subscription plan can benefit from these services. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Default Firstname Value

If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support via chat, phone, or via email.

Free Plan

In the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s logo will be present every time you’ll send an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign in action and where they came from. In one way or another these features can assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to the most essential features.

The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have enough budget to spend on. The best part, customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough information to cover the basics.

If you’re enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you create.

Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.

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Commonly Asked Questions (FAQs) AWeber Default Firstname Value

What is Aweber?

An email-based marketing service is a must for entrepreneurs or digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and helped businesses regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Some of them will need an additional widget or programming to facilitate the integration.

Does Aweber have customer support?

They do. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with a form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.

What are the campaigns that work in Aweber?

Campaigns in Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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