ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the power to market the store however you would like to.
It may appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. One method to promote is through email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Delay First Day Message
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product based in HTML templates. As a platform, it makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized to create a fresh look. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.
There’s a caveat. There aren’t all templates for email that can be used with RSS feed.
When you select the template, make sure you choose one that is compatible with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. This is a feature that they will need to work on as time passes. Plus points for including the landing page of an email marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and will be used to determine the best option for future emails.
It is attainable to discover details such as CTA when you change one particular aspect of the design. You can try this by testing three emails , mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject in your database. This can include emails opened, pages visited, link clicks, and so on.
To divide the data, you have to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. The issue is when users select the segments and then mix them.
The solution they can use at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect will be useful in future campaigns. Depending on what they do, you can utilize Aweber for more effective results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber Delay First Day Message
When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed up the process so you won’t feel the tension. They will accept the following file types when they import:
You can choose between using an already-generated subject line or creating your own. If you create one, you must wait for confirmation by the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Delay First Day Message
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This ensures that the users have an idea of what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you send an email. Features such as A/B testing will not be available, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign in action and where they came from. In one way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to spend on. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive and you will make the most of the campaign you will create.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber Delay First Day Message
What exactly is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs or digital marketers. If you’re a novice or veteran it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998, and it helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during business hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.