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ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the power to market the store the way you want to.

On paper, it may seem easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and much more. There is also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.

Today, even a static newsletters aren’t enough to draw interest. When you have a strategy in mind, say hello to Aweber.

This review will cover Aweber and how it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Delete Broadcast

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any product or service based upon HTML templates. Since it is a platform uses automation to create a simple campaign. After the email is sent to recipients, you can look at the details through their statistics.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to give a modern appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.

RSS feed to Email Templates

For those running a blog, you are able to convert the content of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.

There’s a caveat, however. Not all email templates can be used with an RSS feed.

So when you choose a template, be sure to find one that can also work with them. If you don’t, the template could still work without the templates.

Builder of the Landing Page

Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used here to make the page appear professional to prospective subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on in the future. Bonus points for having the landing page of in an email-marketing platform at least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.

It also combines using dynamic content in the email itself. Consider live results from surveys and scores from sports games, weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and is used to determine the best option to send out future emails.

It’s possible to find data like CTA in the event that you change an element in the layout. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools follow three variations as the industry standard.

There’s no restriction regarding how tests will go, giving freedom on the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To separate the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.

The solution they can use at the very least is to send emails to various lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The data you collect here can be used in future campaigns. Depending on what they do, you can make use of Aweber to get better results.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber Delete Broadcast

If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

Making the Subscriber List

Aweber allows you to create an unlimited list of 10 contacts using a form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds up the process , so you won’t feel the tension. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using an already-generated subject line or creating your own. Except when making one, you must wait for verification by the Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or via email, you’ll be able to get their input. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Delete Broadcast

If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This will ensure that people have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone or email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can begin your marketing efforts here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

In this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also see the data of your own campaign and see where they come from. In some way or other the additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you get access to the most essential features.

The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. For those who have no prior experience in marketing Their Knowledge Base can give you enough information to cover this.

If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you will create.

Aweber can be the go-to email marketing platform for beginning marketer or businessperson.

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Frequently asked questions (FAQs) AWeber Delete Broadcast

What is Aweber?

The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. If you’re a novice or veteran, you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped companies regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or coding to ensure seamless integration.

Does Aweber provide customer support?

They can. Customer service on Aweber is accessible during business hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using a form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You have to disable the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.

How do campaigns work in Aweber?

Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.

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