ECommerce and Email Marketing go together. If you own an online store, you’re given the power to market the store however you would like to.
It may seem easy, but it isn’t. You engage with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber the way it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Delete Old Addresses
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based on HTML templates. As a platform uses automation to make a streamlined campaign. After the email is sent to subscribers, you can view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern style. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For those running blogs, you can convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates can be used with RSS feeds.
When you select a template, be sure you choose one that works with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll need to work on in the future. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part does the best job, and will be used as the one to send out future email campaigns.
It is attainable to discover details like CTA when you change one particular aspect in the layout. You can try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose and mix segments.
The method they use at a minimum is to send emails to various lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The data you collect will be useful for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Delete Old Addresses
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags will decide the emails that are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create lists of up to 10 contacts using a form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds up the process , so you don’t have to anxiety. They accept these file types when importing:
You have the option of making use of a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or email, you can receive their advice. All subscription plans can use them. Email and live chat support is available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Delete Old Addresses
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or email.
In the Free Plan, you get access to Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data of your own campaign and see where they came from. In some way or other these features can greatly aid your marketing strategy.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you own an online store and you have access to the most essential features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan in the absence of budget to invest in. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you enough details to help you understand the basics.
If you’re enrolled in an paid plan it’s priced reasonably. It’s not too expensive but you’ll get the best out of the campaign you’ll develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) AWeber Delete Old Addresses
What is Aweber?
Aweber is an email marketing platform that is suitable for businesses or digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and many more. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber provide customer service?
They do. Customer support on Aweber is accessible during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.