ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you’ll have the option of marketing the store however you would like to.
In writing, this might sound easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Delete Unconfirmed
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any product or service built upon HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern look. You can tweak the colors, font, or style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the website.
There’s a catch, though. Some email template templates work with RSS feeds.
When you select a template, be certain to select one that works with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. All it does is allow subscribers to give their details.
You can design the heading, font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in emails themselves. Imagine live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part does the best job, and can be used as the one for any future newsletters.
There is a possibility of locating data such as CTA in the event that you change an element in the layout. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no restriction on how the tests would go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need to visit the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users select and mix segments.
The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The data you collect this way can be utilized in future campaigns. Depending on what they do you could make use of Aweber for better results.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. AWeber Delete Unconfirmed
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with an online form. While you can manually input the information, it’s possible to import them. It speeds the process and that you don’t experience the tension. They will accept the following file types when importing:
You can choose between using a pre-generated subject line , or making your own. Except when making one, you have to wait for confirmation by your Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat, or email, you can have their help. All subscription plans have the ability to use them. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Delete Unconfirmed
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you mail an email. Features such as A/B testing will not be available, however, you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also see the results of your campaign in action and the source of these data. In one way or another these features can greatly aid your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have the funds to purchase. The greatest part is that customer service is readily available. If you don’t have a marketing background, their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in an paid plan, it’s reasonably priced too. Not too much but you’ll benefit from the campaign you will make.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Delete Unconfirmed
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber have support for customers?
They do. Customer service on Aweber is available during business hours via phone, chat, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.