ECommerce and Email Marketing go in tandem. In running the online business, you have the option of marketing the store however you would like to.
On paper, it might appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletter isn’t enough to attract attention. If you have a plan to implement, you can say hi to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Deleted Me
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based upon HTML templates. As an online platform uses automation to create a simple campaign. After the email is sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern appearance. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the site.
There’s a catch, though. There aren’t all templates for email that work with RSS feeds.
If you decide to use a template, be sure you choose one that works with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let subscribers to give their details.
You can design the heading, font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time goes by. Plus points for including the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content within the email itself. Consider live results from surveys as well as sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It determines which one performs best, and it will be used to determine the best option for any future newsletters.
There is a possibility of locating information such as CTA when you change an element in the layout. You can test this by experimenting with three emails as you mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened, pages visited, link clicks, etc.
To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.
The solution they can use at least is sending emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get here can be used in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Deleted Me
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with an online form. Although you can manually enter the details, it’s also possible to import them. It will speed up the process so you don’t have to tension. They accept these file types for import:
You have the option of making use of an already-generated subject line or creating your own. Except when making one, you must wait for confirmation from the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Chat and emails support is available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Deleted Me
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. All plans offer 24/7 customer support via chat, phone or email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you mail an email. Features like A/B testing may not be usable, but you can start your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign in action and the source of these data. In some way or other these features can assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to essential vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. For those with no prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
If you are enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you will develop.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Deleted Me
What is Aweber?
The Aweber platform for email marketing is designed for businesses or digital marketers. Whether you are a beginner or experienced it is possible to make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or programming to make the integration smooth.
Does Aweber offer customer support?
They do. Customer service on Aweber is accessible during business hours by phone, chat, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through an online form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.