AWeber Deliverability Issues

aweber-review

ECommerce and Email Marketing go together. In running an online store, you’re given the option of marketing the store in the way you wish to.

On paper, it might sound straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and more. You also have the chance of making a sale after the advertisement. Another method of advertising is via email marketing.

Nowadays, even a static newsletter is not enough to attract attention. If you have a plan in your mind, send a message to Aweber.

This review will discuss Aweber and how the email marketing process works, as well as what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Deliverability Issues

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates may look out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service built upon HTML templates. Being an online platform uses automation to make a streamlined campaign. After the email is sent to recipients, you can look at the data through their statistics.

AWeber Deliverability Issues

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh look. You can change the color, font, or style. If you’re able, you can code your own template also works.

RSS feed to Email Templates

If you run a blog, you can change the content from an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via emails instead of the site.

There’s a caveat, however. Some email template templates work with an RSS feed.

When you select a template, be sure you choose one that can also work with them. If it is not, the template will still work without the templates.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They collect data and there are no distractions taking away from the registration form. It’s just a way to let users to provide their information.

You can design the heading and font, style and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time passes. Bonus points for having on a landing page an email marketing platform at least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in the email itself. Think live survey results as well as sports game scores as well as weather updates and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one does the best job, and is used to determine the best option for any future emails.

It is attainable to discover information like CTA when you alter an element of the design. You can test this by experimenting with three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.

There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you’ll need go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One problem that can happen is when users select to mix and match segments.

The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • An individual’s history of activities

The information you gather will be useful for future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, purchases made, etc. AWeber Deliverability Issues

When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to build lists of up to 10 contacts via a form. Although you can manually enter the details, it’s also feasible to upload them instead. This speeds the process and you don’t have to anxiety. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of an already-generated subject line or making your own. Except when making one, you have to wait for confirmation from Aweber. Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. If you’re calling, live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from them. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Deliverability Issues

If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available here. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you mail an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a price

In this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign in action and where they come from. One way or another the additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to essential vital features.

The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those with no experience in marketing the Knowledge Base can give you enough information to cover this.

If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive, and you can get the best out of the campaign you’ll create.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Commonly Asked Questions (FAQs) AWeber Deliverability Issues

What is Aweber?

Aweber is an email marketing platform for businesses or digital marketers. If you’re a novice or seasoned professional you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies of all sizes.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or programming to ensure seamless integration.

Does Aweber have support for customers?

They can. Customer support on Aweber is accessible during business hours via phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with an online form. If you can enter the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.

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