ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the power to market the store in the way you wish to.
In writing, this might appear simple, but it’s not. Customers interact with you and go through social media and blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Delivering Free Resource
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any service or product that are based upon HTML templates. As a platform uses automation to make a streamlined campaign. Once the email has been sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated look. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant updates to subscribers via email instead of going to the website.
There’s a caveat. There aren’t all templates for email that are compatible with RSS feed.
When you select a template, be certain to select one that can also work with them. If not, the template can still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They capture data, and do not have distracting elements blocking the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Imagine live survey results, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it is used to determine the best option for future email campaigns.
There is a possibility of locating data such as CTA when you alter an element or design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The method they use at the very least is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on what they accomplish it is possible to utilize Aweber for better outcomes.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on user actions: email opens, link clicks, site visits, purchases made, etc. AWeber Delivering Free Resource
If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent out to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via the form. Although you can manually enter the details, it’s also easy to transfer them instead. It speeds the process and you won’t feel the stress. They will accept the following file types for import:
You have the option of using a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat or email, you can have their help. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber Delivering Free Resource
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are all available on this page. This will ensure that people are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they come from. In one way or another, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you have access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even in the absence of budget to spend on. The best part is that service for customers is always available. For those with no marketing background the Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you will develop.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Delivering Free Resource
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs like Salesforce and web builders like Wix and WordPress and many more. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber have customer support?
They offer it. The customer service of Aweber is available during working hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts with an online form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.