ECommerce and Email Marketing go in tandem. When you manage the online business, you’ll have the ability to promote your store the way you want to.
It may seem straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter is not enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Delivery Tables
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product that are based in HTML templates. Being a platform uses automation to make a streamlined campaign. When the email is sent to recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable for an updated style. You can tweak the colors, font, or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For bloggers who have blogs, you can change the content from an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a catch, though. Not all email templates are compatible with an RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Plus points for including on a landing page the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part does the best job, and can be used as the one to send out future newsletters.
There is a possibility of locating information such as CTA when you change an element of the design. You can test this by experimenting with three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you’ll need to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The workaround they have at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get here can be used in future campaigns. Depending on what they do it is possible to use Aweber to get better results.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, and so on. AWeber Delivery Tables
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. While you can manually input the information, it’s easy to transfer them instead. It speeds the process and that you don’t experience the anxiety. It will accept these types of files when importing:
You have the decision of choosing a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from them. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber Delivery Tables
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are available here. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear every time you make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign and see the source of these data. One way or another the additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and you get access to vital features.
The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will benefit from the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber Delivery Tables
What exactly is Aweber?
An email-based marketing service is a must designed for businesses and digital marketers. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or code to make the integration smooth.
Does Aweber have customer support?
They do. Customer service on Aweber is available during working hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using a form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.