ECommerce and Email Marketing go together. When you manage an online store, you’ll have the power to market the store in the way you wish to.
On paper, it may seem easy, but it isn’t. You engage with customers, go through social media reviewing blog posts and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Designs
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product built in HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated style. You can change the color as well as the font or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For those running blogs, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.
There’s a caveat. Some email template templates are compatible with an RSS feed.
When you select a template, be certain to select one that is compatible with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions blocking the registration form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Consider live results from surveys and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part does the best job, and will be utilized as the basis for any future email campaigns.
There is a possibility of locating data like CTA in the event that you change a particular part or design. It is possible to test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need to visit your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The method they use at least is sending emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber to get better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, and so on. AWeber Designs
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using an online form. Although you can manually enter the details, it’s also feasible to upload them. This speeds up the process so that you don’t experience the stress. They will accept the following file types when they import:
You can choose between making use of a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation by your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat or email, you can get their input. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Designs
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via chat, phone or email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing here.
For the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also the source of these data. In one way or another, these additional features will assist you in your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and have access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan in the absence of budget to spend on. The greatest part is that service for customers is always available. For those who have no marketing background the Knowledge Base can give you enough details to help you understand that.
When subscribed to an paid plan It’s affordable too. Not too much, and you can get the best out of the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Designs
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses or digital marketers. Whether you are a beginner or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites like Shopify as well as CRM systems like Salesforce and web builders like Wix and WordPress, etc. Certain of them may require a dedicated widget or additional code to facilitate the integration.
Does Aweber offer customer service?
They can. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using an online form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to collaborate with Facebook Analytics as well.