AWeber Developer

aweber-review

ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the option of marketing the store the way you want to.

It might appear easy, but it isn’t. Customers interact with you, go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.

Nowadays, even a static newsletter is not enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber, how it works with email marketing, and what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Developer

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates may look out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber is an email marketing solution for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product based on HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified for an updated style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template which also works as well.

RSS feed to Email Templates

If you run a blog, you are able to transform the contents of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant updates to subscribers through emails instead of the site.

There’s a caveat, however. There aren’t all templates for email that work with RSS feed.

If you decide to use a template, be sure to find one that works with them. If not, the template can be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to give their details.

You can create the heading and font, style and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not currently possible. It’s something they’ll must work on as time goes by. Plus points for including a landing page for the email marketing system at least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within an email. Think live survey results, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it will be used as the one to send out future newsletters.

It is attainable to discover data like CTA when you change a particular part in the layout. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.

To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose the segments and then mix them.

The method they use at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • The history of an individual’s activities

The information you gather here can be used in future campaigns. Depending on what they do, you can use Aweber for more effective outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. AWeber Developer

If a subscriber clicks on the link, Aweber assigns an email address for the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts using an online form. While you can manually input the information, it’s feasible to upload them instead. It speeds up the process , so that you don’t experience the anxiety. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Developer

If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users have an idea of what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of customers you’ll cater to. All plans have access to 24/7 customer support by chat, phone or email.

Free Plan

With the Free Plan, you get access to Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will appear each time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts Contact Aweber to request a quote

In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign as it is being implemented and also where they come from. In some way or other the additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to essential vital features.

The most important selling point is its many templates, data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand that.

If you are enrolled in an paid plan it’s priced reasonably. Not too much, and you can make the most of the campaign you will make.

Aweber is a great choice for email marketing tool for all marketing or businessperson alike.

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Commonly asked questions (FAQs) AWeber Developer

What exactly is Aweber?

An email-based marketing service is a must for businesses or digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or coding to facilitate the integration.

Does Aweber provide customer support?

They can. The customer service of Aweber is accessible during business hours via phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create as many as 10 contacts using an online form. If you can manually input the information manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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