ECommerce and Email Marketing go together. In running an online store, you’ll have the option of marketing the store however you would like to.
It might seem simple, but it’s not. Customers interact with you, go through social media, review blog posts, and so on. There’s also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter is not enough to grab one’s attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Digioh
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It lets users create newsletters and campaigns for any item or service that are based in HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is sent to recipients, you can look at the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to give a modern style. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For those running a blog, you are able to change the content from the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a caveat, however. Not all email templates can be used with RSS feed.
When you select a template, be sure you choose one that is compatible with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and color. Images can be utilized in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. This is a feature that they will must work on in the future. Bonus points for having on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Consider live results from surveys and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it will be used to determine the best option to send out future emails.
It is attainable to discover details like CTA when you alter one particular aspect in the layout. It is possible to test this by experimenting with three different emails while mixing and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To segment the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose to mix and match segments.
The method they use at least is sending emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized for future campaigns. Depending on what they do it is possible to make use of Aweber for more effective results.
You can automatize the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. AWeber Digioh
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts via the form. While you can manually input the information, it’s feasible to upload them instead. It speeds up the process so that you don’t experience the anxiety. It will accept these types of files when importing:
You can choose between making use of an already-generated subject line or creating your own. If you create one, you must wait for verification from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or by email, you’ll have their help. All subscription plans can use these services. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Digioh
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found on this page. This ensures that the users are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone, or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will be present every time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign in action and where they came from. In some way or other the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have the budget to invest in. The best part is that service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you sufficient information to answer that.
If you’re enrolled in a paid subscription it’s priced reasonably. It’s not too expensive but you’ll benefit from the campaign you will make.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) AWeber Digioh
What is Aweber?
Aweber is an email marketing platform for businesses as well as digital marketing. If you’re a novice or seasoned professional it is possible to make your campaign more visible to all potential customers. The company was founded in 1998 and has helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into various ECommerce websites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and many more. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber have support for customers?
They do. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts using the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.