ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the power to market the store however you would like to.
On paper, it might sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Digital Download Sales Providers
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber is an email marketing solution that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service based on HTML templates. Being an online platform that makes use of automation to create a simple campaign. When the email is sent to recipients, you can look at the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to give a modern style. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For those running a blog, you are able to change the content from your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a catch, though. Not all email templates work with an RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to give their details.
You can create the heading the font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. It’s a feature they have to develop as time goes by. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Think live survey results, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and is used to determine the best option for any future emails.
There is a possibility of locating data like CTA when you change one particular aspect of the design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments on any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users choose to mix and match segments.
The solution they can use at least is sending emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect this way can be utilized for future campaigns. Depending on what they do, you can use Aweber for better results.
You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Digital Download Sales Providers
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the data, it is also possible to import them instead. It speeds up the process so that you don’t experience the anxiety. They will accept the following file types when they import:
You have the option of using a pre-generated subject line or creating your own. If you create one, you have to wait for verification by Aweber. Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling, live chat, or by email, you’ll have their help. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Digital Download Sales Providers
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This makes sure that users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you send an email. Features like A/B testing won’t be available, but you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the data of your own campaign and see where they came from. In one way or another the additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of budget to invest in. The greatest part is that service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you enough information to cover the basics.
If you’re enrolled in a paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you’ll make.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Digital Download Sales Providers
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. No matter if you’re a beginner or veteran you can increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress, etc. Certain of them may require the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide customer support?
They can. The customer service of Aweber is available during business hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.