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aweber-review

ECommerce and Email Marketing go in tandem. In running the online business, you have the option of marketing the store in the way you wish to.

It could appear easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.

These days, even the static newsletters aren’t enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber and how email marketing works, and what you can do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Pros and Aweber AWeber Disclosing Links

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any product or service built on HTML templates. Being a platform, it makes use of automation to create a simple campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern appearance. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template also works.

RSS feed to Email Templates

For bloggers who have blogs, you can change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.

There’s a caveat, however. Some email template templates are compatible with RSS feeds.

So when you choose the template, make certain to select one that is compatible with them. If not, the template can still be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let subscribers to fill in their information.

You can create the heading, font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be tested using automated A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Plus points for including the landing page of in an email-marketing platform, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.

It includes the use of dynamic content in an email. Think live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails performs best, and it can be utilized as the basis for future email campaigns.

There is a possibility of locating information like CTA when you alter one particular aspect in the layout. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no limitation regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To divide the data, you have to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose to mix and match segments.

The method they use at a minimum is to send emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • An individual’s history of activities

The data you collect will be useful in future campaigns. Depending on what they do, you can use Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by designing your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, and so on. AWeber Disclosing Links

When a subscriber clicks a link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build lists of up to 10 contacts using an online form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed up the process , so that you don’t experience the anxiety. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line or creating your own. Except when making one, you have to wait for verification by the Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. When you’re on the phone or live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Disclosing Links

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This makes sure that users know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select between: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer service via phone, chat, or email.

Free Plan

With the Free Plan, you get access to Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing from here.

Pro Plan

In the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a price

With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign as it is being implemented and also where they came from. In some way or other, these additional features will assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to essential vital features.

The main selling points are the numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The best part, customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough details to help you understand the basics.

If you are enrolled in a paid plan it’s priced reasonably. It’s not too expensive but you’ll make the most of the campaign you will make.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) AWeber Disclosing Links

What exactly is Aweber?

An email-based marketing service is a must designed for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can help your campaign be more visible to any potential audience. The company was established in 1998, and it helped companies that were of any size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to facilitate the integration.

Does Aweber have customer support?

They can. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts using a form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns on Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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