ECommerce and Email Marketing go together. If you own the online business, you’ll have the power to market the store in the way you wish to.
On paper, it might sound simple, but it’s not. You engage with customers and go through social media and blog posts, and more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
These days, even the static newsletters aren’t enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber, how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Discount
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any product or service built upon HTML templates. As a platform uses automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern appearance. You can change the color as well as the font or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you can change the content from the RSS feed to emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has already an RSS feed. It provides instant updates to subscribers through emails instead of the website.
There’s a caveat, however. There aren’t all templates for email that can be used with RSS feed.
So when you choose a template, be sure to find one that works with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements blocking the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and color. Images can be utilized here to make the page appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Plus points for including the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Imagine live survey results as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it is used to determine the best option for any future emails.
It’s possible to find data such as CTA when you alter an element or design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are it is possible to utilize Aweber to get better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Discount
When a subscriber clicks a link, Aweber will set tags for the subscriber. Tags can be used to determine which emails are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts using an online form. Although you can manually enter the data, it is also feasible to upload them instead. It will speed up the process so you won’t feel the tension. They accept these file types when they import:
You have the decision of making use of a pre-generated subject line , or making your own. If you create one, you have to wait for confirmation from Aweber. Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone or live chat, or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Discount
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This will ensure that people have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to existing email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by phone, chat or via email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the data of your own campaign in action and where they came from. In some way or other these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you have access to vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free version even in the absence of budget to invest in. The greatest part is that service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you will develop.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Discount
What is Aweber?
Aweber is an email marketing platform for entrepreneurs and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and more. Some of them will need an additional widget or coding to ensure seamless integration.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is available during business hours via chat, phone or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.