ECommerce and Email Marketing go together. If you own the online business, you have the ability to promote your store the way you want to.
In writing, this might appear simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and more. You also have the chance of making a sale following the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter is not enough to draw attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Discounts
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service built on HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh style. You can tweak the colors and fonts, or even the style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Not all email templates can be used with an RSS feed.
So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s just a way to let users to provide their information.
You can create the heading, font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. It’s a feature they need to work on as time passes. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys as well as sports game scores as well as weather updates and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and can be used to determine the best option to send out future newsletters.
It is attainable to discover data such as CTA in the event that you change a particular part in the layout. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect will be useful for future campaigns. Based on what they accomplish you could use Aweber to get better results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, purchases made, etc. AWeber Discounts
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts using the form. While you can manually input the details, it’s also feasible to upload them. It speeds the process and you won’t feel the stress. They will accept the following file types when they import:
You have the decision of choosing a pre-generated subject line or making your own. If you create one, you have to wait for verification by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Discounts
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This will ensure that people know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and other email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by chat, phone or via email.
In the Free Plan, you get access to Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear each time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. In one way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The greatest part is that service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan, it’s reasonably priced too. Not too much and you will make the most of the campaign you will develop.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Discounts
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies and digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber provide support for customers?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.