ECommerce and Email Marketing go in tandem. In running an online store, you have the power to market the store in the way you wish to.
On paper, it might sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and more. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Do I Have To Publish To Show On My Website?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based in HTML templates. Since it is a platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated look. You can tweak the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS for Email Templates
For those running blogs, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat, however. Not all email templates work with an RSS feeds.
So when you choose a template, be sure to find one that can also work with them. If you don’t, the template could still work without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the registration form. It’s all it takes is to allow users to provide their information.
You can create the heading and font, style and color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within the email itself. Imagine live survey results as well as sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and is used as the one for any future newsletters.
There is a possibility of locating data such as CTA when you alter a particular part of the design. You can test this by experimenting with three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. The issue is when users choose and mix segments.
The method they use at least is sending emails to various lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, sales made, and so on. AWeber Do I Have To Publish To Show On My Website?
When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create an unlimited list of 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds up the process , so that you don’t experience the anxiety. They will accept the following file types when importing:
You can choose between choosing an already-generated subject line or creating your own. If you create one, you must wait for verification by your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or email, you can get their input. Every subscription plan can benefit from them. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Do I Have To Publish To Show On My Website?
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via chat, phone, or via email.
In the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you send an email. Features like A/B testing may not be available, however, you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. One way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you have access to vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. For those with no marketing background the Knowledge Base can give you enough information to cover the basics.
If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Do I Have To Publish To Show On My Website?
What exactly is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide customer service?
They offer it. The customer service of Aweber is available during business hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts through a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.