ECommerce and Email Marketing go hand-in-hand. If you own an online store, you have the option of marketing the store in the way you wish to.
In writing, this could sound straightforward, but it’s actually not. Customers interact with you, go through social media, review blog posts, and much more. You also have the chance of making a sale after the advertisement. One method to promote is to use email marketing.
Today, even a static newsletters aren’t enough to attract interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Do I Have To Send My Postal Address
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service based upon HTML templates. As an online platform uses automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the information through their stats.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated however, they are customizable for an updated style. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. It provides instant updates to subscribers through email instead of going to the site.
There’s a caveat. There aren’t all templates for email that work with RSS feed.
If you decide to use a template, be sure to find one that works with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and no distracting elements are blocking the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading the font, style, and the color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time passes. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Think live survey results as well as sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails performs best, and it will be used to determine the best option to send out future emails.
It is attainable to discover information such as CTA when you change a particular part or design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the best approach. A huge thumbs up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users select the segments and then mix them.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective outcomes.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, etc. AWeber Do I Have To Send My Postal Address
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. While you can manually input the information, it’s easy to transfer them. It speeds up the process so you don’t have to tension. They will accept the following file types when importing:
You have the decision of using an already-generated subject line or making your own. If you create one, you must wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what is different from other companies. If you’re calling or live chat or email, you can receive their advice. All subscription plans have the ability to use these services. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Do I Have To Send My Postal Address
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or via email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data from your campaign in action and where they came from. In some way or other these features can assist you in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to vital features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. For those with no marketing background Their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you will make.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Do I Have To Send My Postal Address
What is Aweber?
An email-based marketing service is a must designed for entrepreneurs or digital marketers. If you’re a novice or experienced, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM such as Salesforce, web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber offer customer support?
They do. Customer service on Aweber is accessible during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts with an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.