ECommerce and Email Marketing go in tandem. If you own the online business, you have the ability to promote your store the way you want to.
In writing, this could sound simple, but it’s not. Customers interact with you by using social media, interact with them, review blog posts, and more. There is also the possibility of making a sale following the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Domain Connect
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It lets users create newsletters and campaigns for any service or product based in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS for Email Templates
If you run blogs, you can transform the contents of the RSS feed to email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a caveat. Not all email templates can be used with RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and there are no distractions hindering the sign-up form. All it does is allow subscribers to give their details.
You can design the heading, font, style, and the color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. This is a feature that they will must work on as time goes by. Also, points for incorporating on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys as well as sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it will be used to determine the best option for any future emails.
It is attainable to discover information such as CTA when you change an element of the design. It is possible to test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit in how the tests could go, giving freedom on the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any subject within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The workaround they have at least is sending emails to multiple lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The data you collect here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber for better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Domain Connect
If a subscriber clicks on the link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. While you can manually input the details, it’s also easy to transfer them. It will speed the process and you don’t have to anxiety. It will accept these types of files for import:
You have the option of choosing an already-generated subject line or creating your own. Except when making one, you must wait for verification from Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Domain Connect
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The watermark of the company will be present every time you’ll mail an email. Features like A/B testing won’t be usable, but you can begin your marketing from here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also view the data of your own campaign in action and where they came from. One way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you have access to vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The greatest part is that customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll benefit from the campaign you will develop.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Domain Connect
What is Aweber?
An email-based marketing service is a must for companies or digital marketers. No matter if you’re a beginner or experienced, you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is available during business hours by phone, chat, or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.