ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the option of marketing the store however you would like to.
On paper, it could sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Download Campaign
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any service or product based in HTML templates. As an online platform uses automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the details through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated appearance. You can alter the colors, font, or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For bloggers who have blogs, you can convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates are compatible with RSS feed.
When you select a template, be sure you choose one that can also work with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Also, points for incorporating the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Think live survey results, sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one performs best, and it is used to determine the best option to send out future email campaigns.
It’s possible to find information like CTA when you alter one particular aspect or design. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The workaround they have at least is sending emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish it is possible to utilize Aweber for more effective results.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, sales made, and so on. AWeber Download Campaign
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build a list of up to 10 contacts via the form. While you can manually input the details, it’s also possible to import them instead. This speeds up the process so you don’t have to anxiety. It will accept these types of files when importing:
You can choose between choosing a pre-generated subject line or making your own. If you create one, you must wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or email, you can have their help. All subscription plans can use these services. Chat and emails support is available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Download Campaign
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign and see the source of these data. In one way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you have access to vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of budget to spend on. The best part is that customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough information to cover this.
When subscribed to a paid subscription, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you will develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Download Campaign
What is Aweber?
The Aweber platform for email marketing is designed designed for companies as well as digital marketing. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to all potential customers. The company was established in 1998 and has helped companies of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to ensure seamless integration.
Does Aweber provide customer support?
They do. Customer support on Aweber is accessible during business hours by phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will start when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.