ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the option of marketing the store in the way you wish to.
It might sound easy, but it isn’t. You engage with customers, go through social media and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter isn’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Download Free
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any product or service that are based in HTML templates. Since it is a platform uses automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized to give a modern style. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. It provides instant updates to subscribers via emails instead of the site.
There’s a caveat, however. Some email template templates work with an RSS feeds.
When you select a template, be sure to find one that can also work with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Consider live results from surveys and scores from sports games, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part is most effective, and will be used to determine the best option for future newsletters.
It is attainable to discover data like CTA when you change one particular aspect in the layout. It is possible to test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any subject in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you have go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The workaround they have at least is sending emails to various lists. You can exclude lists from your mailing list, however, you can’t exclude specific segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized for future campaigns. Based on the type of campaign they are you could use Aweber to get better results.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on users’ actions like email openings and clicks on links, website visits, sales made, and so on. AWeber Download Free
When a subscriber clicks the link, Aweber will set an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. While you can manually input the data, it is also feasible to upload them. It will speed up the process , so that you don’t experience the stress. They will accept the following file types when importing:
You can choose between choosing a pre-generated subject line , or making your own. If you create one, you must wait for confirmation by Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. When you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Download Free
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing may not be available, but you can start your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. In some way or other, these additional features will greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to the most essential features.
The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have the funds to purchase. The best part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in an paid plan, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you will create.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Download Free
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. If you’re a novice or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to facilitate the integration.
Does Aweber offer customer service?
They do. Customer service on Aweber is available during business hours via phone, chat or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.