ECommerce and Email Marketing go together. When you manage an online store, you’ll have the ability to promote your store however you would like to.
On paper, it might appear easy, but it isn’t. Customers interact with you by using social media, interact with them, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Download Single List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based in HTML templates. Being a platform uses automation to create a more efficient campaign. When the email is sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
For those running a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a catch, though. Not all email templates work with an RSS feeds.
When you select a template, be sure you choose one that can also work with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They capture data, and do not have distracting elements hindering the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on in the future. Also, points for incorporating a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within an email. Consider live results from surveys, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part does the best job, and is used as the one for any future newsletters.
There is a possibility of locating information such as CTA when you alter one particular aspect or design. You can try this by testing three emails , mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To divide the data, you have to go to the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose and mix segments.
The workaround they have at least is sending emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The data you collect will be useful in future campaigns. Based on what they accomplish you could use Aweber to get better results.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, etc. AWeber Download Single List
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with a form. While you can manually input the details, it’s also easy to transfer them. It speeds the process and that you don’t experience the tension. They accept these file types when importing:
You can choose between choosing an already-generated subject line or creating your own. Except when making one, you need to wait for confirmation from Aweber. Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what is different from other companies. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Download Single List
If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available here. This ensures that the users have an idea of what they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. All plans have access to 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will be present every time you’ll mail an email. Features such as A/B testing will not be usable, but you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they come from. In one way or another the additional features will assist you in your marketing strategy.
In short, Aweber is a solid platform for email marketing. This is most helpful when you manage an online shop and have access to essential vital features.
The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The greatest part is that service for customers is always available. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid plan, it’s reasonably priced too. The cost is not excessive, and you can get the best out of the campaign you will create.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Download Single List
What exactly is Aweber?
An email-based marketing service is a must that is suitable for companies and digital marketers. If you’re a novice or experienced, you can make your campaign more visible to all potential customers. The company was founded in 1998, and it helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber provide customer support?
They offer it. Customer support on Aweber is accessible during business hours via phone, chat or via email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using a form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.