AWeber Dpd

aweber-review

ECommerce and Email Marketing go together. When you manage an online store, you’ll have the ability to promote your store however you would like to.

In writing, this could appear straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.

Today, even a static newsletter is not enough to draw attention. If you have a plan to implement, you can say hi to Aweber.

This review will talk about Aweber and how the email marketing process works, as well as what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Dpd

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates could be old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any item or service based upon HTML templates. Being a platform uses automation to make a streamlined campaign. After the email is sent to recipients, you can look at the details through their statistics.

AWeber Dpd

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old, they can be customized to create a fresh appearance. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.

RSS to Email Templates

For bloggers who have blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.

There’s a caveat, however. Some email template templates are compatible with RSS feeds.

So when you choose a template, be sure you choose one that is compatible with them. If not, the template can be used without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. It’s just a way to let subscribers to give their details.

You can design the heading, font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll need to work on as time goes by. Plus points for including the landing page of an email marketing platform at least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters such as setting an appointment.

It includes the use of dynamic content within an email. Think live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and is utilized as the basis for any future newsletters.

It’s possible to find information such as CTA in the event that you change an element of the design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.

There is no limit in how the tests could go, giving freedom on the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject within your database. This can include emails opened, pages visited, link clicks, and so on.

To separate the data, you need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select and mix segments.

The method they use at the very least is to send emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • History of an individual’s activity

The data you collect this way can be utilized in future campaigns. Depending on what they do it is possible to make use of Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to users’ actions like email openings and clicks on links, website visits, purchases made, and so on. AWeber Dpd

When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to build lists of up to 10 contacts via an online form. Although you can manually enter the details, it’s also feasible to upload them. It will speed up the process so you don’t have to stress. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or creating your own. Except when making one, you must wait for verification by Aweber. Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what is different from other companies. When you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is available from 8am-8pm ET, Monday through Friday. AWeber Dpd

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This makes sure that users know what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat, or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will appear every time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

In this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign and see where they come from. In some way or other these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to vital features.

The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the budget to invest in. The greatest part is that service for customers is always available. If you don’t have a marketing background, their Knowledge Base can give you enough information to cover that.

If you’re enrolled in a paid subscription it’s priced reasonably. Not too much but you’ll make the most of the campaign you’ll create.

Aweber is a great choice for email marketing for any beginning businessmen and marketers.

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Commonly Asked Questions (FAQs) AWeber Dpd

What is Aweber?

Aweber is an email marketing platform designed for companies or digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to ensure seamless integration.

Does Aweber offer support for customers?

They do. The customer service of Aweber is available during working hours via chat, phone, or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using the form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by visiting the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.

How do campaigns function in Aweber?

Campaigns within Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.

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