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aweber-review

ECommerce and Email Marketing go together. When you manage an online store, you have the option of marketing the store however you would like to.

It may appear easy, but it isn’t. You engage with customers and go through social media reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.

These days, even the static newsletter is not enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.

This review will cover Aweber the way the email marketing process works, as well as what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Draft Bold

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates might appear out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It lets users create newsletters and campaigns for any product or service based upon HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you can view the information through their stats.

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated look. You can alter the colors as well as the font or style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

For bloggers who have a blog, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with an existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.

There’s a caveat, however. Some email template templates can be used with RSS feed.

When you select a template, be sure you choose one that can also work with them. If it is not, the template will be used without them.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions taking away from the registration form. It’s just a way to let users to provide their information.

You can create the heading the font, style, and color. Images can be utilized here to make the page look professional for potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they need to work on in the future. Bonus points for having the landing page of the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.

It also combines using dynamic content within emails themselves. Think live survey results, sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails is most effective, and can be used to determine the best option to send out future emails.

It is attainable to discover information such as CTA when you change a particular part in the layout. It is possible to try this by testing three emails , mixing and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments for any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you have go to the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.

The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Information about geography
  • History of an individual’s activity

The information you get here can be used for future campaigns. Based on what they accomplish it is possible to use Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on the actions of the user: emails opened, link clicks, site visits, sales made, etc. AWeber Draft Bold

If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber lets you create a list of up to 10 contacts via the form. Although you can manually enter the data, it is also possible to import them. This speeds up the process so you don’t have to anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line or making your own. Except when making one, you must wait for confirmation from Aweber. Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or email, you can have their help. All subscription plans have the ability to use these services. Live chat and email are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Draft Bold

If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos, and webinars are available on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer support via chat, phone or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing from here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a price

In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also view the data from your campaign and see where they came from. In one way or another the additional features will assist you in your marketing plan.

Conclusion

In short, Aweber is a solid email marketing platform. It is particularly useful when you own an online store and you get access to essential vital features.

The major selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you sufficient information to answer the basics.

When subscribed to a paid subscription It’s affordable too. Not too much but you’ll get the best out of the campaign you’ll make.

Aweber could be the best choice for email marketing tool for all businessmen and marketers.

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Most Frequently Asked Questions (FAQs) AWeber Draft Bold

What exactly is Aweber?

The Aweber platform for email marketing is designed designed for businesses as well as digital marketing. If you’re a novice or veteran, you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped companies regardless of size.

Does Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into different ECommerce sites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or coding to ensure seamless integration.

Does Aweber have support for customers?

They do. The customer service of Aweber is accessible during business hours by phone, chat or email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts through the form. If you’re able to enter the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.

How do campaigns function within Aweber?

Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work with Facebook Analytics as well.

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