ECommerce and Email Marketing go hand-in-hand. In running the online business, you’ll have the ability to promote your store in the way you wish to.
It could sound easy, but it isn’t. It’s about engaging with customers, go through social media reviewing blog posts and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is to use email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Drafts
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create campaigns and newsletters for any product or service based on HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to the subscribers, you are able to view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable for an updated look. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates are compatible with RSS feeds.
If you decide to use a template, be sure you choose one that works with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can design the heading, font, style, and the color. Images can be utilized to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to work by Google Analytics, it is not currently possible. It’s a feature they must work on as time passes. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Think live survey results as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it can be used to determine the best option for any future email campaigns.
It is attainable to discover details such as CTA when you change one particular aspect of the design. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any topic in your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you’ll need go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The solution they can use at a minimum is to send emails to various lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on what they accomplish you could use Aweber for better results.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, sales made, etc. AWeber Drafts
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. While you can manually input the information, it’s possible to import them instead. It will speed up the process , so that you don’t experience the anxiety. It will accept these types of files when they import:
You have the decision of using a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification from your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans can use these services. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET Monday to Friday. AWeber Drafts
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and other email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support by chat, phone or email.
In the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The company’s logo will appear every time you mail an email. Features like A/B testing won’t be available, however, you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You can also see the results of your campaign in action and where they came from. One way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and you get access to the most essential features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part, customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover that.
If you’re enrolled in a paid plan it’s priced reasonably. The cost is not excessive but you’ll make the most of the campaign you will create.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Frequently Asked Questions (FAQs) AWeber Drafts
What is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. If you’re a novice or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was founded in 1998 and helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or coding to make the integration smooth.
Does Aweber offer support for customers?
They can. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts with an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.