ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the option of marketing the store in the way you wish to.
In writing, this may sound simple, but it’s not. You engage with customers and go through social media reviewing blog posts and more. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter is not enough to draw interest. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Drip Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any product or service based in HTML templates. As a platform, it makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
If you run a blog, you are able to change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Some email template templates can be used with RSS feeds.
When you select the template, make sure you choose one that can also work with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s all it takes is to allow subscribers to give their details.
You can create the heading the font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. It’s a feature they must work on as time goes by. Plus points for including on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one is most effective, and can be used as the one to send out future newsletters.
There is a possibility of locating information like CTA in the event that you change an element in the layout. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users choose the segments and then mix them.
The workaround they have at the very least is to send emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect will be useful for future campaigns. Based on the type of campaign they are, you can use Aweber to get better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber Drip Email
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create an unlimited list of 10 contacts with a form. Although you can manually enter the details, it’s also easy to transfer them. It will speed up the process so you don’t have to stress. It will accept these types of files when they import:
You have the option of making use of an already-generated subject line or making your own. If you create one, you must wait for verification by Aweber. Aweber team. It could take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans can use them. Chat and emails support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Drip Email
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat, or email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing from here.
In the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. In one way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you get access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The best part, customer service is readily available. For those who have no experience in marketing the Knowledge Base can give you enough information to cover the basics.
When subscribed to a paid plan it’s priced reasonably. Not too much but you’ll get the best out of the campaign you’ll make.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Drip Email
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses or digital marketers. Whether you are a beginner or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs like Salesforce, web builders like Wix and WordPress and many more. Some of them require an additional widget or coding to make the integration smooth.
Does Aweber have customer support?
They do. Customer service on Aweber is accessible during business hours via chat, phone or via email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts through an online form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.