ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the power to market the store the way you want to.
It may seem easy, but it isn’t. Customers interact with you and go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Duplicate Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service built upon HTML templates. As an online platform that makes use of automation to create a simple campaign. After the email is delivered to subscribers, you can view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to create a fresh look. You can alter the colors, font, or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For bloggers who have blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It also works on any type of content that has already an RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that are compatible with RSS feeds.
So when you choose a template, be sure you choose one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements blocking the sign-up form. All it does is allow subscribers to give their details.
You can design the heading the font, style, and color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time goes by. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Imagine live survey results as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and is used as the one to send out future email campaigns.
It’s possible to find information such as CTA when you alter one particular aspect of the design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There is no limit on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The solution they can use at least is sending emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect will be useful in future campaigns. Based on what they accomplish you could utilize Aweber for better results.
You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Duplicate Email
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent out to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts via a form. While you can manually input the information, it’s feasible to upload them instead. This speeds the process and you don’t have to stress. They will accept the following file types when they import:
You have the decision of choosing a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Chat and emails support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Duplicate Email
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone, or email.
In the Free Plan, you get access to Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you’ll send an email. Features such as A/B testing will not be available, but you can begin your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign and see the source of these data. One way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and have access to vital features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those with no prior experience in marketing Their Knowledge Base can give you enough information to cover this.
When subscribed to an paid plan it’s priced reasonably. The cost is not excessive, and you can make the most of the campaign you will make.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly asked questions (FAQs) AWeber Duplicate Email
What exactly is Aweber?
Aweber is an email marketing platform designed for entrepreneurs or digital marketers. Whether you are a beginner or seasoned professional it is possible to make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and more. Certain of them may require an additional widget or programming to make the integration smooth.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is available during business hours via phone, chat or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts with the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
How do campaigns work in Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses an application tag on the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.