ECommerce and Email Marketing go together. If you own your own online shop, you’ll have the option of marketing the store however you would like to.
It could sound straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Duplicate List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any product or service that are based in HTML templates. Since it is an online platform that makes use of automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated look. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.
There’s a catch, though. Not all email templates can be used with an RSS feed.
When you select a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can create the heading, font, style, and the color. Photos can also be used in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Imagine live survey results, sports game scores or weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it is used as the one for any future email campaigns.
It is attainable to discover data such as CTA when you change one particular aspect of the design. You can test this by experimenting with three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The method they use at least is sending emails to multiple lists. You can exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you gather will be useful for future campaigns. Based on what they accomplish, you can utilize Aweber to get better outcomes.
You can automatize the email marketing process by designing yourself your personal sales flow charts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber Duplicate List
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts with the form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds up the process so you don’t have to tension. They will accept the following file types when importing:
You can choose between using a pre-generated subject line or making your own. In the event of creating one, you need to wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Duplicate List
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The watermark of the company will be present every time you mail an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a price
With this plan, you will have access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign and see where they come from. In one way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part, customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid subscription It’s affordable too. Not too much but you’ll make the most of the campaign you’ll create.
Aweber is a great choice for email marketing tool for all marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Duplicate List
What is Aweber?
An email-based marketing service is a must for businesses and digital marketers. Whether you are a beginner or seasoned professional you can make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce sites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide support for customers?
They offer it. Customer service on Aweber is accessible during business hours by phone, chat or via email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts through the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.