AWeber Dynamic Content

aweber-review

ECommerce and Email Marketing go together. In running an online store, you’re given the ability to promote your store the way you want to.

In writing, this may appear straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.

These days, even the static newsletters aren’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.

This review will discuss Aweber and how the email marketing process works, as well as what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Dynamic Content

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates could be out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any item or service that are based upon HTML templates. As a platform uses automation to make a streamlined campaign. After the email is sent to the recipients, you can look at the information through their stats.

AWeber Dynamic Content

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh look. You can tweak the colors as well as the font or style. If you’re able, you can code your own template also works.

RSS to Email Templates

For those running a blog, you can convert the content of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the site.

There’s a caveat, however. Not all email templates are compatible with RSS feeds.

So when you choose a template, be sure to find one that can also work with them. If you don’t, the template could still work without them.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They capture data, and there are no distractions hindering the registration form. It’s just a way to let subscribers to fill in their information.

The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized in this section to make the site look professional to potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Plus points for including on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.

It also combines using dynamic content in the email itself. Imagine live survey results and scores from sports games as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it can be utilized as the basis for future emails.

It is attainable to discover data like CTA when you alter one particular aspect of the design. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.

To divide the data, you need to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. The issue is when users select to mix and match segments.

The workaround they have at a minimum is to send emails to several lists. Lists can be excluded from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates, click-throughs, and bounces.

You can also view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The data you collect this way can be utilized for future campaigns. Based on the type of campaign they are, you can make use of Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. AWeber Dynamic Content

When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create a list of up to 10 contacts using the form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds the process and that you don’t experience the tension. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing an already-generated subject line or making your own. If you create one, you must wait for verification by Aweber. Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or email, you can get their input. All subscription plans can use these services. Chat and emails are available 24/7, and phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Dynamic Content

If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This will ensure that people know what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone, or email.

Free Plan

With the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The watermark of the company will appear every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

With this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign and see where they come from. In one way or another these features can greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to the most essential features.

The most important selling point is its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of funds to purchase. The best part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough information to cover that.

When subscribed to a paid plan it’s priced reasonably. Not too much and you will get the best out of the campaign you will make.

Aweber is a great choice for email marketing platform for beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) AWeber Dynamic Content

What is Aweber?

Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. Whether you are a beginner or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped companies of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM such as Salesforce and web builders like Wix and WordPress, etc. Certain of them may require an additional widget or programming to make the integration smooth.

Does Aweber offer customer support?

They do. Customer support on Aweber is available during working hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts using a form. If you are able, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.

How do campaigns work in Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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