ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you have the power to market the store the way you want to.
On paper, it might appear simple, but it’s not. You engage with customers, go through social media, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
Today, even a static newsletters aren’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber E
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service based in HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated look. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat. Some email template templates can be used with RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If not, the template can be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s just a way to let subscribers to give their details.
You can design the heading, font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will need to work on as time passes. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails is most effective, and can be used to determine the best option for future emails.
It’s possible to find details such as CTA when you alter a particular part in the layout. You can test this by experimenting with three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject that is in your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you’ll need to go to your “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The method they use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized in future campaigns. Based on what they accomplish, you can make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, etc. AWeber E
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags can determine which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create a list of up to 10 contacts via a form. Although you can manually enter the details, it’s also easy to transfer them instead. It speeds the process and you won’t feel the tension. It will accept these types of files for import:
You have the decision of making use of an already-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by the Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone or live chat or by email, you’ll get their input. All subscription plans can use them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber E
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This will ensure that people are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The difference here compared to other email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you mail an email. Features like A/B testing may not be available, but you can start your marketing efforts here.
In the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B tests and more essential features like marketing automation. You can also see the data of your own campaign in action and where they come from. In one way or another, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The greatest part is that the customer support is available 24/7. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
When subscribed to a paid plan it’s priced reasonably. Not too much, and you can make the most of the campaign you make.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Commonly asked questions (FAQs) AWeber E
What is Aweber?
An email-based marketing service is a must for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran, you can make your campaign more visible to any potential audience. The company was founded in 1998 and helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders like Wix and WordPress and more. Some of them require a dedicated widget or additional coding to make the integration smooth.
Does Aweber offer customer service?
They do. Customer service on Aweber is available during business hours via phone, chat or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work within Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They are also planning to collaborate in conjunction with Facebook Analytics as well.