AWeber Easy Digital Download

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you have the option of marketing the store in the way you wish to.

It may sound easy, but it isn’t. It’s about engaging with customers, go through social media reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. Another method of advertising is through email marketing.

These days, even the static newsletter is not enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber and how email marketing works, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Easy Digital Download

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any service or product that are based in HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the information through their stats.

AWeber Easy Digital Download

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Responsive Email Templates

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated appearance. You can alter the colors, font, or style. If you are able to code your own template which also works as well.

RSS feed to Email Templates

If you run a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. This gives instant updates to subscribers via email instead of going to the site.

There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.

So when you choose the template, make certain to select one that is compatible with them. If it is not, the template will still be used without the templates.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are hindering the sign-up form. All it does is allow subscribers to fill in their information.

You can design the heading and font, style and color. Photos can also be used in this section to make the site look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. It’s something they’ll have to develop in the future. Plus points for including the landing page of in an email-marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.

It also combines using dynamic content in emails themselves. Think live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and will be used as the one for future emails.

It is attainable to discover information such as CTA when you alter an element of the design. You can test this by trying out three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.

There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To separate the data, you’ll need to go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select to mix and match segments.

The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

You can also look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you gather here can be used for future campaigns. Depending on what they do, you can use Aweber for more effective results.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Easy Digital Download

When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create an unlimited list of 10 contacts using an online form. Although you can manually enter the information, it’s easy to transfer them instead. It speeds up the process so you don’t have to anxiety. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation from the Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Chat and emails support is available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Easy Digital Download

If you’re new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This makes sure that users know what they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or via email.

Free Plan

With the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing won’t be available, however, you can begin your marketing here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts: Contact Aweber to request a quote

With this plan, you will have access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. In some way or other, these additional features will greatly aid your marketing plan.

Conclusion

In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and have access to vital features.

The major selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part, service for customers is always available. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover the basics.

If you are enrolled in an paid plan it’s priced reasonably. Not too much and you will get the best out of the campaign you will make.

Aweber is a great choice for email marketing for any beginning businessmen and marketers.

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Commonly asked questions (FAQs) AWeber Easy Digital Download

What exactly is Aweber?

An email-based marketing service is a must designed for businesses as well as digital marketing. Whether you are a beginner or seasoned professional you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped businesses regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress and more. Some of them will need a dedicated widget or additional code to ensure seamless integration.

Does Aweber offer customer support?

They offer it. The customer service of Aweber is available during working hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through a form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.

How do campaigns work in Aweber?

Campaigns within Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.

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