ECommerce and Email Marketing go together. In running your own online shop, you have the ability to promote your store in the way you wish to.
On paper, it might sound straightforward, but it’s actually not. You engage with customers, go through social media, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Today, even a static newsletter is not enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Easy Email
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates might appear old-fashioned.
- It cannot be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It lets users create campaigns and newsletters for any service or product built on HTML templates. Since it is a platform, it makes use of automation to make a streamlined campaign. When the email is sent to the recipients, you can look at the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified for an updated style. You can alter the colors, font, or style. If you are able to code your own template also works.
RSS to Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant updates to subscribers via emails instead of the website.
There’s a catch, though. Not all email templates can be used with RSS feed.
If you decide to use a template, be certain to select one that can also work with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions blocking the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading and font, style and color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Think live survey results, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and will be used to determine the best option for future email campaigns.
It’s possible to find data such as CTA when you change an element of the design. It is possible to test this by trying out three emails , mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, and so on.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose and mix segments.
The method they use at least is sending emails to multiple lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are, you can utilize Aweber for better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber Easy Email
When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts using a form. While you can manually input the information, it’s possible to import them instead. This speeds the process and you don’t have to tension. It will accept these types of files when importing:
You can choose between using a pre-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from these services. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber Easy Email
If you’re still new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This makes sure that users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
With the Free Plan, you get access to Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you’ll send an email. Features like A/B testing may not be available, but you can begin your marketing here.
For the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign in action and where they came from. In some way or other these features can assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you get access to essential vital features.
The main selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The best part is that service for customers is always available. For those with no marketing background the Knowledge Base can give you sufficient information to answer that.
When subscribed to a paid plan it’s priced reasonably. Not too much, and you can make the most of the campaign you’ll create.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber Easy Email
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for companies and digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to any potential audience. The company was established in 1998, and it helped companies regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to facilitate the integration.
Does Aweber provide support for customers?
They do. Customer service on Aweber is available during business hours via chat, phone, or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using the form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work within Aweber?
Campaigns in Aweber can be executed by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.