ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the power to market the store the way you want to.
On paper, it might seem simple, but it’s not. You engage with customers, go through social media and blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter isn’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Ebook Popup
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based in HTML templates. Being an online platform uses automation to make a streamlined campaign. When the email is sent to the subscribers, you can view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to create a fresh appearance. You can alter the colors, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
When you select the template, make sure you choose one that works with them. If not, the template can still be used without the templates.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. All it does is allow subscribers to give their details.
You can design the heading, font, style, and color. Photos can be also used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Also, points for incorporating on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within an email. Imagine live survey results, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one is most effective, and will be used to determine the best option for future newsletters.
It’s possible to find details such as CTA when you alter an element or design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject in your database. This includes emails opened, pages visited, link clicks, and so on.
To divide the data, you have to go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The solution they can use at least is sending emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Depending on what they do it is possible to use Aweber for better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, etc. AWeber Ebook Popup
When a subscriber clicks the link, Aweber will set a tag to the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using a form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process so you won’t feel the tension. They will accept the following file types for import:
You have the option of choosing a pre-generated subject line or creating your own. If you create one, you have to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling, live chat, or email, you can have their help. All subscription plans can use these services. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Ebook Popup
If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available here. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat or email.
With the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The company’s watermark will appear every time you’ll send an email. Features like A/B testing won’t be available, however, you can begin your marketing from here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also see the data of your own campaign and see where they came from. One way or another, these additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and have access to essential vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have the funds to purchase. The best part, customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover that.
When subscribed to an paid plan it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you’ll create.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber Ebook Popup
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional, you can make your campaign more visible to all potential customers. The company was founded in 1998 and helped businesses that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Some of them require a dedicated widget or additional programming to make the integration smooth.
Does Aweber offer customer support?
They can. The customer service of Aweber is available during business hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts using a form. If you are able enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. On Subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.