ECommerce and Email Marketing go in tandem. In running your own online shop, you have the option of marketing the store however you would like to.
On paper, it may sound simple, but it’s not. You engage with customers, go through social media and blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Ecommerce Integration
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber is an email marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service that are based upon HTML templates. Being an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized for an updated look. You can alter the colors as well as the font or style. If you are able to code your own template also works.
RSS for Email Templates
For bloggers who have blogs, you can convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant updates to subscribers through emails instead of the site.
There’s a catch, though. Some email template templates are compatible with RSS feed.
If you decide to use a template, be certain to select one that is compatible with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They capture data, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading and font, style and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take actions not done before in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Think live survey results and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails does the best job, and will be used to determine the best option to send out future email campaigns.
There is a possibility of locating details such as CTA in the event that you change one particular aspect or design. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your intended audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you get here can be used for future campaigns. Based on what they accomplish you could make use of Aweber for better outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings or clicks on links, site visits, purchases made, etc. AWeber Ecommerce Integration
If a subscriber clicks on an email link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds up the process so you won’t feel the stress. It will accept these types of files for import:
You have the decision of making use of a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Ecommerce Integration
If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the amount of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by phone, chat, or email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear each time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing from here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also the source of these data. One way or another, these additional features will significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the funds to purchase. The best part is that service for customers is always available. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you will develop.
Aweber could be the best choice for email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Ecommerce Integration
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or experienced you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or coding to ensure seamless integration.
Does Aweber provide customer service?
They offer it. Customer support on Aweber is available during business hours via phone, chat, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.