ECommerce and Email Marketing go together. In running an online store, you have the option of marketing the store however you would like to.
In writing, this may seem simple, but it’s not. You engage with customers, go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletter isn’t enough to draw interest. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Ecommerce
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates could be outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service built on HTML templates. Being an online platform uses automation to create a simple campaign. When the email is delivered to recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh look. You can alter the colors, font, or style. If you are able to code your own template this is also possible.
RSS feed to Email Templates
For those running a blog, you can change the content from the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. Not all email templates can be used with RSS feed.
When you select a template, be sure to find one that is compatible with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. It’s just a way to let subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not currently possible. It’s a feature they have to develop as time goes by. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in the email itself. Think live survey results as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one performs best, and it is used as the one for any future email campaigns.
It is attainable to discover details such as CTA when you alter an element or design. You can test this by experimenting with three emails , mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments for any subject that is within your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The solution they can use at least is sending emails to various lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate bounces, click-throughs, as well as bounces.
You can also look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The information you gather will be useful for future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Ecommerce
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using an online form. While you can manually input the information, it’s feasible to upload them. It will speed the process and you don’t have to tension. They will accept the following file types when they import:
You have the option of using an already-generated subject line or creating your own. Except when making one, you must wait for confirmation by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Ecommerce
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support by chat, phone, or email.
In the Free Plan, you get access to Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll send an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the data from your campaign in action and the source of these data. In some way or other the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan when you don’t have enough budget to invest in. The best part is that customer service is readily available. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid subscription it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you will develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Ecommerce
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to facilitate the integration.
Does Aweber provide customer support?
They can. The customer service of Aweber is available during business hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with an online form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If the subscriber is Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.