AWeber Edit Background Color Of Template

aweber-review

ECommerce and Email Marketing go together. If you own your own online shop, you have the ability to promote your store the way you want to.

On paper, it may seem easy, but it isn’t. It’s about engaging with customers, go through social media reviewing blog posts and more. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.

Today, even a static newsletter is not enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber, how email marketing works, and what you can do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Edit Background Color Of Template

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in errors when published
  • Some templates might appear out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based on HTML templates. Since it is a platform, it makes use of automation to create a simple campaign. Once the email has been delivered to recipients, you can look at the details through their statistics.

AWeber Edit Background Color Of Template

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated appearance. You can tweak the colors as well as the font or style. If you are able to code your own template also works.

RSS for Email Templates

For those running a blog, you can change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate notifications to subscribers via email instead of going to the site.

There’s a caveat. Not all email templates can be used with RSS feed.

When you select a template, be sure to find one that is compatible with them. If it is not, the template will still be used without the templates.

Landing Page Builder

Landing Pages are the latest feature that were added to Aweber. They capture data, and do not have distracting elements taking away from the sign-up form. All it does is allow users to provide their information.

You can design the heading and font, style and the color. Photos can be also used in this section to make the site look professional to potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they must work on in the future. Bonus points for having a landing page for an email marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in an email. Consider live results from surveys, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part does the best job, and will be used as the one for any future emails.

There is a possibility of locating data such as CTA when you change one particular aspect or design. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.

There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This can include emails opened, pages visited, link clicks, and so on.

To separate the data, you need to go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users select to mix and match segments.

The solution they can use at the very least is to send emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.

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Reporting and Analytics

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rate and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are you could use Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber Edit Background Color Of Template

If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to create a list of up to 10 contacts via the form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds up the process so that you don’t experience the stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line or making your own. In the event of creating one, you have to wait for confirmation by the Aweber team. It could take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Edit Background Color Of Template

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars can be found on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer service via chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s watermark will appear each time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber for a quote

With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data from your campaign and see where they come from. In some way or other the additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you manage an online shop and you get access to vital features.

The most important selling point is the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid subscription it’s priced reasonably. It’s not too expensive and you will benefit from the campaign you’ll make.

Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.

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Most Frequently asked questions (FAQs) AWeber Edit Background Color Of Template

What is Aweber?

Aweber is an email marketing platform for entrepreneurs or digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to all potential customers. The company was established in 1998, and it helped businesses of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or coding to facilitate the integration.

Does Aweber offer support for customers?

They can. Customer service on Aweber is accessible during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through the form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by going to the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns within Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.

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