AWeber Editing Template

aweber-review

ECommerce and Email Marketing go together. In running your own online shop, you have the option of marketing the store in the way you wish to.

It could sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

Today, even a static newsletter isn’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber the way the email marketing process works, as well as what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Editing Template

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates could be outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product built in HTML templates. Since it is an online platform, it makes use of automation to create a more efficient campaign. When the email is sent to the recipients, you can look at the information through their stats.

AWeber Editing Template

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable to create a fresh style. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.

RSS feed to Email Templates

If you run a blog, you are able to convert the content of an RSS feed in email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant updates to subscribers through email instead of going to the website.

There’s a caveat. Some email template templates are compatible with an RSS feeds.

So when you choose a template, be certain to select one that works with them. If it is not, the template will still be used without them.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s all it takes is to allow subscribers to give their details.

You can create the heading and font, style and color. Photos can be also used to create a page that will look professional to potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll have to develop as time passes. Bonus points for having the landing page of an email marketing platform at the very least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users make actions not done before in traditional newsletters like making an appointment.

It also combines using dynamic content within emails themselves. Imagine live survey results, sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails does the best job, and can be used to determine the best option to send out future emails.

There is a possibility of locating information such as CTA when you alter a particular part in the layout. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There is no limit regarding how tests will go, giving freedom on the best strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened, pages visited, link clicks, etc.

To segment the data, you have to go to your “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select and mix segments.

The workaround they have at a minimum is to send emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The information you gather here can be used in future campaigns. Based on what they accomplish, you can utilize Aweber for better outcomes.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, and so on. AWeber Editing Template

When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to decide which emails are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to build lists of up to 10 contacts with the form. While you can manually input the information, it’s feasible to upload them. This speeds the process and you won’t feel the stress. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing an already-generated subject line or creating your own. Except when making one, you have to wait for confirmation by your Aweber team. It could take a day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or email, you can have their help. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Editing Template

If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat or via email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you’ll send an email. Features such as A/B testing will not be usable, but you can start your marketing from here.

Pro Plan

In the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • Contacts between 0 and 500: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts: Contact Aweber to request a quote

In this plan, you get access to A/B testing as well as additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they come from. In one way or another these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and you have access to essential vital features.

The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. For those with no marketing background, their Knowledge Base can give you sufficient information to answer the basics.

If you’re enrolled in a paid plan it’s priced reasonably. Not too much, and you can get the best out of the campaign you develop.

Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.

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Most Frequently asked questions (FAQs) AWeber Editing Template

What exactly is Aweber?

Aweber is an email marketing platform for companies and digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to any potential audience. The company was founded in 1998 and helped companies regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and many more. Some of them will need an additional widget or coding to ensure seamless integration.

Does Aweber provide customer support?

They offer it. The customer service of Aweber is available during working hours via chat, phone, or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts with a form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.

How do campaigns work within Aweber?

Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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