ECommerce and Email Marketing go together. If you own the online business, you’re given the option of marketing the store however you would like to.
In writing, this could sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media and blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Email Archive
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates may look out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based on HTML templates. Being an online platform uses automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated look. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For those running a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that work with an RSS feeds.
If you decide to use the template, make certain to select one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s just a way to let users to provide their information.
You can design the heading and font, style and color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on in the future. Plus points for including the landing page of an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails does the best job, and will be used to determine the best option to send out future email campaigns.
There is a possibility of locating data like CTA when you alter an element or design. You can try this by testing three emails , mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select and mix segments.
The method they use at the very least is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect will be useful for future campaigns. Based on what they accomplish it is possible to utilize Aweber for more effective outcomes.
You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. AWeber Email Archive
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts via the form. While you can manually input the details, it’s also possible to import them. It will speed up the process so you won’t feel the tension. They accept these file types when importing:
You have the option of using a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification by your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use them. Live chat and email support is available 24 hours a day, while phone support is available from 8am-8pm ET Monday to Friday. AWeber Email Archive
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat or via email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear each time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data from your campaign in action and the source of these data. In one way or another these features can significantly help in your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much but you’ll get the best out of the campaign you make.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Email Archive
What is Aweber?
Aweber is an email marketing platform designed for companies as well as digital marketing. No matter if you’re a beginner or seasoned professional you can help your campaign be more visible to anyone who is interested. The company was founded in 1998 and has helped businesses of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress, etc. Some of them require an additional widget or programming to ensure seamless integration.
Does Aweber provide customer service?
They offer it. Customer service on Aweber is available during business hours via chat, phone or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts using the form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns in Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.