AWeber Email Blast

aweber-review

ECommerce and Email Marketing go in tandem. In running the online business, you’re given the power to market the store in the way you wish to.

In writing, this might seem simple, but it’s not. You engage with customers, go through social media, review blog posts, and so on. You also have the chance of making a sale after the advertisement. One way to advertise is to use email marketing.

Nowadays, even a static newsletter is not enough to draw attention. If you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber and how it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Email Blast

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates might appear outdated
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service that are based in HTML templates. As a platform uses automation to create a simple campaign. When the email is sent to the recipients, you can look at the information through their stats.

AWeber Email Blast

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Templates for responsive email

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated appearance. You can change the color as well as the font or style. When you can, coding your own template which also works as well.

RSS for Email Templates

If you run a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.

There’s a caveat. Some email template templates can be used with RSS feeds.

So when you choose the template, make sure to find one that can also work with them. If you don’t, the template could still work without the templates.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. All it does is allow subscribers to fill in their information.

You can create the heading, font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Plus points for including the landing page of an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters like making an appointment.

It also combines using dynamic content within emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails is most effective, and will be utilized as the basis to send out future email campaigns.

It is attainable to discover details such as CTA in the event that you change a particular part of the design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose and mix segments.

The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • The history of an individual’s activities

The information you get will be useful in future campaigns. Based on the type of campaign they are, you can use Aweber for more effective outcomes.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. AWeber Email Blast

If a subscriber clicks on the link, Aweber assigns tags for the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to build a list of up to 10 contacts with a form. While you can manually input the details, it’s also easy to transfer them. It speeds up the process , so you won’t feel the tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line or making your own. Except when making one, you have to wait for confirmation from your Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Email and live chat are available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Email Blast

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This ensures that the users know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone or via email.

Free Plan

In the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you mail an email. Features like A/B testing may not be available, but you can start your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber to request a quote

In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You will also be able to see the data from your campaign and see where they come from. In some way or other, these additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to vital features.

The major selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those who have no marketing background Their Knowledge Base can give you enough information to cover the basics.

If you are enrolled in an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll get the best out of the campaign you’ll make.

Aweber is a great choice for email marketing tool for all marketer or businessperson.

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Commonly Asked Questions (FAQs) AWeber Email Blast

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress and more. Some of them will need an additional widget or programming to ensure seamless integration.

Does Aweber have support for customers?

They offer it. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts through an online form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying an application tag on the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.

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