ECommerce and Email Marketing go together. When you manage the online business, you have the option of marketing the store in the way you wish to.
In writing, this might seem simple, but it’s not. You engage with customers, go through social media, review blog posts, and much more. There’s also the possibility of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter is not enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Email Broadcast
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service that are based in HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. Once the email has been sent to the recipients, you can look at the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to give a modern style. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
For those running a blog, you can transform the contents of an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any content with already an RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.
There’s a caveat. Not all email templates can be used with an RSS feed.
So when you choose a template, be sure to find one that works with them. If you don’t, the template could still be used without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They collect data and no distracting elements are hindering the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font and font, style and the color. Images can be utilized to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated in conjunction with Google Analytics, it is not yet possible. This is a feature that they will must work on in the future. Bonus points for having on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within an email. Consider live results from surveys, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails performs best, and it can be used as the one for any future email campaigns.
It’s possible to find information like CTA in the event that you change a particular part or design. It is possible to test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject in your database. This includes emails opened, pages visited, link clicks, etc.
To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s even the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber for better outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on users’ actions like email openings or clicks on links, site visits, sales made, and so on. AWeber Email Broadcast
When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can determine which emails are sent out to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. Although you can manually enter the data, it is also feasible to upload them. It speeds up the process , so you won’t feel the anxiety. It will accept these types of files for import:
You have the decision of using a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer service sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Email Broadcast
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This ensures that the users know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The difference here compared to the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
With the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you’ll mail an email. Features such as A/B testing will not be available, but you can begin your marketing here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. In some way or other these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you get access to essential vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.
If you are enrolled in a paid subscription, it’s reasonably priced too. Not too much and you will make the most of the campaign you’ll make.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Email Broadcast
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. No matter if you’re a beginner or veteran, you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Some of them will need the use of a specific widget or code to ensure seamless integration.
Does Aweber have customer service?
They offer it. Customer service on Aweber is available during business hours via phone, chat, or email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with an online form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber within 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.