ECommerce and Email Marketing go hand-in-hand. When you manage your own online shop, you have the option of marketing the store the way you want to.
In writing, this might sound simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Today, even a static newsletter isn’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Email Collecting
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form errors when published
- Some templates could be out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified for an updated appearance. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
If you run blogs, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates are compatible with RSS feeds.
If you decide to use the template, make sure you choose one that is compatible with them. If you don’t, the template could still work without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it to work by Google Analytics, it is not yet possible. This is a feature that they will have to develop in the future. Plus points for including a landing page for the email marketing system at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Imagine live survey results, sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one performs best, and it will be used as the one for any future newsletters.
It is attainable to discover details like CTA in the event that you change one particular aspect of the design. It is possible to test this by trying out three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you have go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users select to mix and match segments.
The solution they can use at least is sending emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you get will be useful for future campaigns. Based on the type of campaign they are, you can use Aweber for more effective outcomes.
You can automate the marketing via email process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber Email Collecting
When a subscriber clicks an email link, Aweber will set a tag to the subscriber. The tags can determine which emails are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts using a form. Although you can manually enter the information, it’s feasible to upload them instead. It speeds up the process , so you don’t have to stress. It will accept these types of files when importing:
You have the decision of making use of an already-generated subject line or creating your own. Except when making one, you have to wait for verification by your Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Email Collecting
If you’re new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available here. This will ensure that people are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The difference here compared to other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat, or email.
In the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the results of your campaign and see where they came from. In one way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to the most essential features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The greatest part is that the customer support is available 24/7. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan It’s affordable too. Not too much and you will benefit from the campaign you create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Email Collecting
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses as well as digital marketing. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress, etc. Some of them require an additional widget or code to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is available during business hours via phone, chat or via email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts using the form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.