ECommerce and Email Marketing go in tandem. When you manage your own online shop, you’re given the power to market the store the way you want to.
In writing, this might seem easy, but it isn’t. You engage with customers and go through social media, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Email Complaints
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service based on HTML templates. As an online platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern look. You can tweak the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the site.
There’s a caveat, however. Some email template templates can be used with an RSS feeds.
If you decide to use the template, make sure to find one that can also work with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Images can be utilized here to make the page look professional to potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time passes. Plus points for including a landing page for an email marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.
It also combines using dynamic content in emails themselves. Think live survey results and scores from sports games or weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails does the best job, and can be utilized as the basis for any future email campaigns.
It is attainable to discover details like CTA when you alter a particular part in the layout. You can test this by experimenting with three emails as you mix and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you have to go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. The issue is when users choose and mix segments.
The method they use at the very least is to send emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Based on what they accomplish, you can make use of Aweber to get better results.
You can automatize the email marketing process by creating your own sales flowcharts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Email Complaints
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. The tags will decide which emails are sent to whom and when they are sent. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. Although you can manually enter the information, it’s possible to import them. It will speed the process and you don’t have to tension. It will accept these types of files when importing:
You can choose between choosing an already-generated subject line or making your own. Except when making one, you have to wait for verification by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Email Complaints
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found here. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll be catering to. All plans offer 24/7 customer support by chat, phone, or email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will appear every time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign in action and where they come from. One way or another, these additional features will significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even when you don’t have enough funds to purchase. The best part, the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to an paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you will make.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Email Complaints
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify, CRM like Salesforce, web builders such as Wix and WordPress and more. Some of them will need an additional widget or programming to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. Customer support on Aweber is available during working hours via chat, phone or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using a form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.