ECommerce and Email Marketing go in tandem. When you manage an online store, you have the option of marketing the store however you would like to.
In writing, this may seem straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletters aren’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Email Deliverability Guide Pdf
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service that is available to both businesses and individuals. It allows users to create campaigns and newsletters for any service or product based upon HTML templates. As a platform that makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable for an updated style. You can tweak the colors as well as the font or style. When you can, coding your own template also works.
RSS for Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any content with an existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a caveat. Not all email templates work with an RSS feed.
So when you choose a template, be sure to find one that is compatible with them. If it is not, the template will still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading and font, style and color. Photos can be also used to create a page that will look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop as time goes by. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Think live survey results and scores from sports games or weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails is most effective, and will be used to determine the best option to send out future emails.
There is a possibility of locating data like CTA when you alter a particular part or design. It is possible to test this by trying out three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no limitation in how the tests could take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect here can be used for future campaigns. Based on the type of campaign they are, you can utilize Aweber for more effective results.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. AWeber Email Deliverability Guide Pdf
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to build lists of up to 10 contacts using a form. Although you can manually enter the details, it’s also possible to import them. This speeds up the process , so you don’t have to tension. They accept these file types when they import:
You have the decision of choosing a pre-generated subject line , or making your own. Except when making one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two.
Customer Support & Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat, or email, you can have their help. All subscription plans can use these services. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Email Deliverability Guide Pdf
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are available here. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via phone, chat, or via email.
If you’re on the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will appear every time you mail an email. Features such as A/B testing will not be available, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign in action and where they come from. One way or another, these additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you have access to the most essential features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use with the free plan when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those with no experience in marketing, their Knowledge Base can give you enough details to help you understand that.
When subscribed to a paid plan it’s priced reasonably. It’s not too expensive, and you can make the most of the campaign you create.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Email Deliverability Guide Pdf
What exactly is Aweber?
Aweber is an email marketing platform for businesses and digital marketers. Whether you are a beginner or veteran, you can make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify and CRMs such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to ensure seamless integration.
Does Aweber provide support for customers?
They can. Customer support on Aweber is available during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts through an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to collaborate together with Facebook Analytics as well.