AWeber Email Deliverability Guide

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ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the power to market the store in the way you wish to.

It may sound simple, but it’s not. It’s about engaging with customers and go through social media and blog posts, and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.

Today, even a static newsletter isn’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.

This review will cover Aweber, how it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Email Deliverability Guide

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates may look old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service based in HTML templates. As an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the data through their statistics.

AWeber Email Deliverability Guide

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh look. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.

RSS to Email Templates

For those running a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the site.

There’s a caveat. Not all email templates are compatible with RSS feeds.

If you decide to use a template, be certain to select one that is compatible with them. If you don’t, the template could still work without the templates.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to give their details.

You can design the heading and font, style and color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Also, points for incorporating on a landing page the email marketing system at least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters like making an appointment.

It also combines using dynamic content within emails themselves. Imagine live survey results and scores from sports games or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one does the best job, and can be utilized as the basis to send out future newsletters.

It is attainable to discover data such as CTA when you change an element in the layout. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use three variations as the standard for industry.

There is no limit regarding how tests will take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To separate the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.

The method they use at a minimum is to send emails to several lists. Lists can be excluded from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information like open rates, click-throughs, and bounces.

You can also see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The data you collect this way can be utilized in future campaigns. Based on what they accomplish, you can use Aweber for better results.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent out based on user actions: email opens, link clicks, site visits, sales made, etc. AWeber Email Deliverability Guide

If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”

The process of creating the Subscriber List

Aweber allows you to create an unlimited list of 10 contacts via a form. While you can manually input the details, it’s also easy to transfer them instead. It will speed the process and you won’t feel the tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing an already-generated subject line or creating your own. If you create one, you have to wait for verification by the Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use them. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Email Deliverability Guide

If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This makes sure that users know what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support by phone, chat or via email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you’ll send an email. Features such as A/B testing will not be available, but you can start your marketing from here.

Pro Plan

For the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign in action and where they came from. In some way or other the additional features will significantly help in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you have access to the most essential features.

The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part is that service for customers is always available. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer this.

If you are enrolled in an paid plan It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you’ll create.

Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) AWeber Email Deliverability Guide

What exactly is Aweber?

An email-based marketing service is a must that is suitable for companies as well as digital marketing. If you’re a novice or veteran you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped companies of all sizes.

Can Aweber be integrated with third-party applications?

Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM like Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need the use of a specific widget or coding to ensure seamless integration.

Does Aweber have customer support?

They can. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts through an online form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at anytime.

How do campaigns work in Aweber?

Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign will start with the application of an application tag on the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.

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