ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the option of marketing the store however you would like to.
On paper, it may seem straightforward, but it’s actually not. You engage with customers by using social media, interact with them, review blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber, how the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Email For Small Business Free 10-17-2021
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be outdated
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any product or service built upon HTML templates. As an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern look. You can change the color, font, or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For those running blogs, you can change the content from your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.
When you select the template, make certain to select one that works with them. If you don’t, the template could be used without the templates.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. All it does is allow users to provide their information.
You can design the heading and font, style and color. Photos can also be used to create a page that will look professional for potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time goes by. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it will be utilized as the basis to send out future email campaigns.
It is attainable to discover data such as CTA in the event that you change one particular aspect of the design. It is possible to test this by trying out three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened or viewed, pages visited, link clicks, and so on.
To separate the data, you need to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.
The solution they can use at a minimum is to send emails to several lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The data you collect will be useful for future campaigns. Based on the type of campaign they are it is possible to use Aweber for better results.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchases made, and so on. AWeber Email For Small Business Free 10-17-2021
If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber lets you create a list of up to 10 contacts using a form. While you can manually input the data, it is also easy to transfer them instead. It will speed the process and you won’t feel the tension. They accept these file types when they import:
You can choose between choosing a pre-generated subject line , or creating your own. If you create one, you have to wait for verification by your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll receive their advice. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Email For Small Business Free 10-17-2021
If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This ensures that the users are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat, or email.
With the Free Plan, you get access to Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will appear each time you’ll mail an email. Features such as A/B testing will not be usable, but you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber to request a quote
With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign and see the source of these data. In one way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to vital features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The best part is that customer service is readily available. For those who have no experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you are enrolled in a paid plan, it’s reasonably priced too. Not too much and you will make the most of the campaign you develop.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Email For Small Business Free 10-17-2021
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. If you’re a novice or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems such as Salesforce and web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to make the integration smooth.
Does Aweber offer customer service?
They can. The customer service of Aweber is available during working hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through a form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.