ECommerce and Email Marketing go in tandem. If you own an online store, you have the option of marketing the store the way you want to.
On paper, it may seem simple, but it’s not. Customers interact with you and go through social media reviewing blog posts and so on. There is also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.
Nowadays, even a static newsletter isn’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Email Going To Spam
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any item or service based on HTML templates. As a platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh appearance. You can alter the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the site.
There’s a caveat, however. Not all email templates work with an RSS feeds.
If you decide to use a template, be certain to select one that can also work with them. If you don’t, the template could still work without the templates.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They collect data and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to give their details.
You can create the heading the font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in emails themselves. Consider live results from surveys and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part is most effective, and will be used to determine the best option to send out future newsletters.
It is attainable to discover data such as CTA when you change one particular aspect or design. It is possible to test this by experimenting with three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To divide the data, you need to go to the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. The issue is when users choose and mix segments.
The method they use at the very least is to send emails to several lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- History of an individual’s activity
The information you gather here can be used for future campaigns. Depending on what they do it is possible to utilize Aweber for better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Email Going To Spam
When a subscriber clicks the link, Aweber assigns tags for the subscriber. Tags can be used to determine the emails that are sent to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to create lists of up to 10 contacts with a form. Although you can manually enter the details, it’s also possible to import them. It speeds up the process so you don’t have to tension. It will accept these types of files when importing:
You can choose between using a pre-generated subject line , or making your own. Except when making one, you must wait for confirmation from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to receive their advice. All subscription plans have the ability to use these services. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Email Going To Spam
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The difference here compared to the existing email marketing options is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can start your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign in action and where they came from. One way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you run an online store and you get access to the most essential features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive, and you can benefit from the campaign you’ll make.
Aweber could be the best choice for email marketing tool for all businessmen and marketers.
Frequently asked questions (FAQs) AWeber Email Going To Spam
What is Aweber?
Aweber is an email marketing platform for companies and digital marketers. If you’re a novice or experienced, you can help your campaign be more visible to anyone who is interested. The company was founded in 1998, and it helped businesses regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional programming to facilitate the integration.
Does Aweber provide customer support?
They can. Customer support on Aweber is available during business hours via chat, phone or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts with a form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.