ECommerce and Email Marketing go together. When you manage your own online shop, you’ll have the power to market the store however you would like to.
In writing, this may sound simple, but it’s not. It’s about engaging with customers and go through social media and blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to attract attention. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Email Guidelines Whitelist
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service that are based on HTML templates. Since it is a platform uses automation to create a simple campaign. After the email is sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated appearance. You can change the color as well as the font or style. When you can, coding your own template also works.
RSS for Email Templates
If you run a blog, you are able to transform the contents of an RSS feed in email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat. Some email template templates work with an RSS feeds.
If you decide to use the template, make certain to select one that works with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are taking away from the registration form. All it does is allow subscribers to give their details.
You can create the heading and font, style and color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated with Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Also, points for incorporating on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content within an email. Imagine live survey results, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it will be used to determine the best option for any future emails.
It is attainable to discover information such as CTA when you change a particular part in the layout. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any topic in your database. This includes emails opened, pages visited, link clicks, etc.
To segment the data, you have go to the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. The issue is when users select and mix segments.
The method they use at the very least is to send emails to multiple lists. Lists can be excluded from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics like open rates, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather will be useful in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for better results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Email Guidelines Whitelist
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. While you can manually input the data, it is also feasible to upload them. It speeds the process and you won’t feel the tension. They accept these file types when importing:
You have the decision of choosing a pre-generated subject line , or creating your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Email Guidelines Whitelist
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available on this page. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The difference here compared to the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat, or email.
With the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear each time you’ll make an electronic mail. Features such as A/B testing will not be available, but you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a price
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign in action and where they came from. In one way or another, these additional features will assist you in your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to essential vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part, customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive, and you can get the best out of the campaign you will develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Email Guidelines Whitelist
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped businesses that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress and many more. Certain of them may require an additional widget or code to ensure seamless integration.
Does Aweber have customer service?
They can. Customer support on Aweber is available during working hours by phone, chat or via email. Aweber also provides the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make at least 10 contacts with the form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.